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Showing posts from October, 2023

Big Data and Market Research Synergy

Highlights Recently I introduced this topic to my fellow consultants, and it instantly elicited a mixed reaction. I remember issues of bank halls and how retail bankers already apply the concept of customer data to predict needs and customer perceptions or expectations of their services. in this new article, and inspired by perspectives of other researchers, I present how big data can compliment market research. Download the article at affordable price, $5.05. All payments on my blog are maintained and processed by PayPal. PayPal terms of payment, therefore apply. Visit the PayPal website for more on their terms of payment. For any problems with auto-downloads of the article after paying, please contact me at omondisammy@outlook.com, I will get back ASAP. My blog does not store your credit card information